Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review]See on Scoop.it - Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation
"The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.
Divided into three sections—Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale—the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results”.
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